Programme Highlights

A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail

A comprehensive workshop covering:
    – Concepts
    – Latest technology applications
    – Business analytics & lead generation
    – Local & overseas case sharing

 

Learning Outcomes

By taking this course, you will be able to

•     Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail
•     Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases
•     Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management
•     Improve ROI by quantifying the spending on online marketing and measure conversions
•     Learn from successful cases of eCommerce/ digital retail from local and overseas
•     Analyze the strategic planning of popular brands and their approaches on eCommerce/ retail transformation

 

Date

13, 15, 17 December 2021 (Mon, Wed, Fri)

 

Time

14:30 – 17:30

Duration

Total 9 lecture hours

 

Medium

Cantonese
(supplemented by English and with English handouts)

 

Award of Certificate

A Certificate of Attendance will be awarded to participants who have attended all training session.

 

Application and Full Details:

https://www.hkpcacademy.org/en/2021/08/11/10011448-09-futureskills-in-ecommerce-digital-strategies/

 

 

(** The information above is provided by the host organization)