FutureSkills in eCommerce Digital Strategies(2021-12-13)

Programme Highlights

A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail

A comprehensive workshop covering:
    – Concepts
    – Latest technology applications
    – Business analytics & lead generation
    – Local & overseas case sharing


Learning Outcomes

By taking this course, you will be able to

  •     Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail
  •     Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases
  •     Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management
  •     Improve ROI by quantifying the spending on online marketing and measure conversions
  •     Learn from successful cases of eCommerce/ digital retail from local and overseas
  •     Analyze the strategic planning of popular brands and their approaches on eCommerce/ retail transformation



13, 15, 17 December 2021 (Mon, Wed, Fri)



14:30 – 17:30


Total 9 lecture hours



(supplemented by English and with English handouts)


Award of Certificate

A Certificate of Attendance will be awarded to participants who have attended all training session.


Application and Full Details:




(** The information above is provided by the host organization)


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